5 Things I Learned From My Recent Nielsen Meeting

In 1950, the average number of channels available per household was 3.8. In 2008, the average is now 116 channels.

The average American household in 1980 viewed 6 hours 36 minutes of television per day. In 2008, the average household views 8 hours 43 minutes per day.

In the span of one year, DVR useage grew from 17.8% of TV households in May 07 to 24.4% of households in July 08.

Approximately 80% of DVR playback occurs within 24 hours of initial recording.

"Gossip Girl" is the most DVR'd show on television.